This business location in Buxton, North Carolina, has been consistently rated high by customers. The rating of 4.7 out of 5 indicates a high level of customer satisfaction. The business is well-known for its wide range of products, including fishing gear, souvenirs, and coffee. Many customers have praised the friendly and helpful staff, who provide excellent customer service and are knowledgeable about the products they sell. The business is also known for its commitment to the local community, with many customers appreciating the fact that it is a family-owned and operated business.In terms of quality, the business has received positive reviews for its products, with many customers praising the quality of the fishing gear and the souvenirs. However, some customers have noted that the quality of the coffee can be inconsistent.The pricing of the products has been generally praised by customers, with many noting that the prices are reasonable and competitive. The business also offers a rewards program and discounts for loyalty customers.The innovativeness of the business is notable, as it has expanded its product line to include a coffee shop and smoothies, in addition to its traditional tackle shop offerings. This has helped to attract a new customer base and increase foot traffic to the business.One notable issue that has been raised by some customers is the inconsistent quality of the coffee. Some customers have noted that the coffee can be over-extracted or have a bitter taste, which can be disappointing. However, the business has taken steps to address this issue and has received positive reviews for its efforts to improve the quality of its coffee.Overall, this business location is a great destination for customers looking for a wide range of products, including fishing gear, souvenirs, and coffee. The friendly and helpful staff, commitment to the local community, and innovative approach to business have all contributed to its high rating and loyal customer base.