The location has a very good overall score, with a slight emphasis on pricing. The quality of services and products is excellent, with knowledgeable staff and a wide range of fishing gear and bait available. The pricing is also very competitive, with reasonable rates for boat rentals and fishing gear. The innovativeness of the location is also impressive, with a wide range of fishing and boating options available, including pontoon boat rentals and crabbing excursions. However, there is one area for improvement - the cleanliness and condition of the boats, which has been mentioned in a few reviews. The location is well-stocked with a variety of fishing gear and bait, and the staff is very helpful and knowledgeable. The location is also conveniently located, with easy access to the Roanoke Sound and other fishing spots. The customers are very satisfied with their experience, with many reviewers mentioning the friendly and helpful staff, the excellent fishing spots, and the reasonable prices. Overall, this location is a great choice for anyone looking to go fishing or boating in the Outer Banks.