This jewelry store is a great local business that's easy to support. The staff is knowledgeable and willing to take the time to explain things to customers. They have a good selection of jewelry, including custom pieces, and their prices are very reasonable. However, some customers have had issues with communication and customer service. One customer had a bad experience with a custom order, where the staff failed to consider the thickness of a ring band and had to re-make it, resulting in additional costs. Another customer felt that the staff was heartless and showed no compassion when dealing with a difficult situation.The store's owners are women and LGBTQ+ friendly, which is a plus. They also offer repair services and have a welcoming atmosphere. However, some customers have had issues with parking and the store's location.Overall, this store is a good option for customers looking for affordable and custom jewelry, but it's essential to be aware of the potential issues with customer service and communication.One notable issue is the risk of communication breakdowns and misunderstandings, which can lead to frustration and additional costs for customers. It's essential for the staff to be more attentive and considerate when dealing with custom orders and sensitive situations.The store's strengths include its knowledgeable staff, good selection of jewelry, and reasonable prices. However, it needs to work on improving its customer service and communication to avoid issues like the ones mentioned above.